Privacy Policy

Last updated: July 22, 2025

TrackTool Factory (“we,” “our,” “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services, in compliance with the EU General Data Protection Regulation (GDPR).

1. Data We Collect

We may collect the following personal data:

Identity & Contact Data: Name, email address, phone number, billing/shipping addresses.

Financial Data: Payment information (processed securely via third-party payment gateways; we do not store card details).

Transaction Data: Details of orders and purchases.

Technical Data: IP address, browser type and version, device information, and cookies.

Usage Data: Information about how you use our website, including pages visited, duration, and referral sources.

Communication Data: Information you provide when contacting us or subscribing to newsletters.

2. How We Use Your Data

We process your data for the following purposes:

To process and fulfill your orders (legal basis: contract performance)

To communicate with you about orders, services, and promotions (legal basis: legitimate interest/consent)

To process secure payments via trusted payment gateways (legal basis: contract performance)

To improve website performance and user experience using analytics tools (legal basis: consent)

To comply with legal obligations and prevent fraud (legal basis: legal requirement)

3. Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect anonymous data, such as IP addresses, page views, and session duration. This data helps us understand how visitors use our site and improve its functionality.

Data is anonymized where possible (IP anonymization is enabled).

You can opt out of Google Analytics tracking by adjusting your cookie preferences or installing the Google Analytics Opt-out Browser Add-on.

4. Payment Gateways

We use secure third-party payment processors (e.g., Stripe, PayPal, etc.) to handle transactions. We do not store or have access to your full payment card details. These payment providers process your data in compliance with GDPR and PCI-DSS standards.

5. Data Sharing

We only share your data with trusted third parties necessary to operate our business, including:

Payment processors (for secure transactions)

Shipping and logistics partners (to deliver your orders)

IT service providers and website hosting companies

Analytics services (e.g., Google Analytics)

Legal authorities, if required by law

All third parties are contractually required to keep your information secure and only use it for the specified purposes.

6. Cookies

Our website uses cookies to enhance user experience and analyze traffic. These include:

Essential cookies (required for the website to function)

Performance and analytics cookies (e.g., Google Analytics)

Marketing cookies (if applicable, for remarketing campaigns)

You can manage or disable cookies at any time through your browser settings. For more details, please see our Cookie Policy below the Privacy Policy.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law (e.g., tax regulations).

8. Your Rights Under GDPR

You have the right to:

Access the personal data we hold about you

Request corrections to inaccurate or incomplete data

Request deletion of your personal data (“right to be forgotten”)

Restrict or object to processing of your data

Withdraw consent at any time (where applicable)

Request a copy of your data in a portable format

To exercise your rights, please contact us at info@tracktoolfactory.com.

9. Data Security

We implement strict technical and organizational measures to protect your data from unauthorized access, loss, or misuse, including SSL encryption and secure server storage.

10. Contact Us

If you have any questions about this Privacy Policy or how we process your data, please contact us at:

TrackTool Factory

Email: info@tracktoolfactory.com

Address: Sluispolderweg 7, 1505 HJ Zaandam

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with your local data protection authority.

Cookie Policy

TrackTool Factory (“we,” “our,” “us”) uses cookies and similar technologies on our website to improve user experience, analyze site traffic, and support marketing activities. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They allow websites to recognize your device and remember information about your visit, such as login details, preferences, and browsing activity.

Cookies can be:

Session cookies: Temporary cookies that expire when you close your browser.

Persistent cookies: Cookies that remain on your device until deleted or expired.

First-party cookies: Set by the website you are visiting.

Third-party cookies: Set by third-party services (e.g., analytics tools, advertisers).

2. Types of Cookies We Use

a) Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as shopping cart, secure login, and page navigation.

Example: cookies that remember items in your cart.

b) Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous data.

We use Google Analytics, which collects data such as IP addresses (anonymized), pages visited, time spent on the site, and referral sources. This helps us improve site performance and user experience.

c) Functional Cookies

These cookies remember your preferences (e.g., language settings) to provide a more personalized experience.

d) Marketing & Advertising Cookies

These cookies track browsing behavior to deliver relevant advertisements and measure the effectiveness of marketing campaigns.

Example: Google Ads remarketing cookies.

3. Google Analytics

We use Google Analytics to analyze website traffic. Google may process and store this data on servers in the EU or US in accordance with GDPR-compliant safeguards.

IP anonymization is enabled to protect user privacy.

You can opt out of Google Analytics by managing your cookie settings or using the Google Analytics Opt-Out Browser Add-on.

4. Managing Cookies & Consent

When you first visit our website, you will be asked to set your cookie preferences via our cookie consent banner. You can:

Accept all cookies

Reject all non-essential cookies

Customize preferences by category

You can change or withdraw your consent at any time via the cookie settings link in the website footer.

You can also control cookies directly in your browser settings. Please note that disabling essential cookies may affect the functionality of the site.

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. Any updates will be posted on this page with the revised date.